If there’s one thing I am more passionate about than Oracle software, it is being clear in how I convey why Oracle is the best choice. Let me be VERY clear. I only will position Oracle when I truly believe it is the best choice. To do otherwise is suicide. Sadly what I see in most presentations is that we are clearly unclear in how we convey value from Oracle software. Most presentations I’ve seen in the corporate world have me reaching for the barf bag that I strategically grab from all my United flights. I’ve been tempted to get a bunch made with an Oracle logo on it to hand out before some of our presentations.
To not change is to say I don’t care about legacy. I don’t care about the future. Oracle can die the death of a thousand papercuts.
This is most obviously shown in the difference between Apple and Microsoft.
Don’t get me wrong. The content is often amazing. It’s life changing (for the better) in most cases for our advocates (customers) and future advocates (prospects). We put a lot of effort into the material. Every solution consultant is passionate about bringing value to help amplify the business. I find it heart wrenching where we take that material and then make it clear as mud. How is this the case? Bullets, bullets, and more bullets, and yes the occasional #meaninglessphoto that is an attempt at something limbic and engaging for the right side of your brain. The effect is after 10-15 minutes everyone (myself included) is struggling to pay attention and learn this life altering information that I really do need to know.
Quite frankly it’s a massive disservice to everyone involved. A good idea is fragile. Whether it will grow, blossom and gain momentum really depends on those early stages. How you get people on board with your idea is critical. Too much too soon and you will kill it. People need to understand the why and frantically pursue that idea with tenacity and passion.
So why is this so hard? Why do we resort to self-destruct mode putting out the same material we have seen for the past 30 years? Why?! Sweat and tears. It’s nothing short of hard work. At times it’s frustrating, difficult, and is a constant battle up hill. Change very seldom comes easily. The greatest ideas have always met a fair degree of opposition. People focus on the immediate pain, and not the long term view, the why behind what we do.
This is where I find myself, meeting the friction of seeing we need to change. It’s not an option. To not change is to say I don’t care about legacy. I don’t care about the future. Oracle can die a death of a thousand paper cuts. Remember, guns don’t kill people. Bullets do.