In January 2014 I was at the peak of my career, and having the most fun I’ve had in a job since… I don’t know when. I had finally found my niche. I was experiencing great success not only in pre-sales, but Oracle-wide as an advocate for re-imagining corporate decks. With exciting opportunities on the horizon, I dropped the news that I was leaving Oracle.
Why leave when what looked to be the perfect set was approaching? 2014 was set to be a Mavericks year for me. Instead of paddling into that wave, I broke away and paddled to a completely different beach. I had no intentions of leaving, but I left the best job of my life.
The Apple G4 Dual happened. January 2002! A memory of a feeling that deeply affected my outlook and perspective on my work. I remembered the first time I opened my Apple G4 Dual. I was mesmerized by even the process of opening the box! I stopped at each stage as I was transfixed by the beauty, design and attention to detail. I took pictures and savored each and every moment. I felt something special, even magical at that time. The experience affected me. The little things did matter. The fonts matter. The weight of the fonts matter. The position of the fonts matter. These things began to matter to me just as much as the message. I would never be the same again.
Other companies said the box didn’t matter. IBM, Dell and HP shipped their products in bland brown cardboard boxes. This pleased the accountants. It made sense. After all, everyone throws the box away right? Looking back it’s easy to see that history has shown them to be wrong. By the way, I have every box of every Apple product I’ve ever bought and ironically I even keep the brown box that my white box is shipped in. The following chart without question proves hat there can be no other possible reason for Apple’s success other than their attention to detail in packaging. 😉
The Details Matter to Incorta
In January 2014, I saw a product that reminded me of those same feelings I experienced back in 2002. Incorta gave me the opportunity to design not only the user experience of the application, but design how the product is experienced. To be given the chance to create an experience from the ground up. To create a culture around some of my experiences, thoughts, and ideas. The possibility to create not just interesting slides, but to re-think how we do sales and the entire user experience from beginning to end.
I get to answer the questions such as “How do we best serve our future brand fanatics? How do we help them actually enjoy going through an enterprise software selection process?” For too long business software vendors have fed us the lie that enterprise shouldn’t look and feel like consumer software. Function and features are all that matter. Somewhere along the line we forgot that B2B was really just H2H (Human to Human). We lost that human touch. The balance sheet was all that mattered, and the balance sheet didn’t care about the font.
So many companies don’t get this. “There is no more B2B or B2C. It’s H2H: Human to Human”.
— Mark Newhall (@MarkNewhall) January 31, 2014
I get to design the whole ownership experience which begins with your first impression of Incorta all the way down to the… well actually, it never ends.
I want to create a product you don’t want to put down. A product you want to touch, hold, and savor. And that’s just when you are reviewing the Non Disclosure Agreement.
Have you had an Apple G4 Dual moment? If so what was it and how has it changed you?
Photo Credit: Coast Guard photo by Petty Officer 3rd Class Adam Stanton.